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Spray

ZM

The silver pipes are hung low, away from the ceiling. Thereā€™s a little nozzle right there, near the bend. I stand directly underneath it, looking up into the aperture. I am waiting for the spray. I understand that this is a stupid thing to do, but I miss smoking. I hear it first, hissing. I swear the pipes are rattling. Then I see it. Little curls twisting. Then a huge gust. Like the bubble vent in a jacuzzi, Iā€™ve got my face pressed right up against it. Like some spaceship decontaminant bay, like a rainfall shower, like i am being hosed down, doused. And I am huffing up the fog, deep breaths in the misty haze. It is cool, thick, creamy rich smoke. It smells like lynx body spray, my first crush, boysboysboys ā€” and something else. Something sweaty. Skin or heat. A body. Salty. Sweet. Warm. Crevice.

The smoke is loaded up with chemicals and pheromones. Androstenone is a pheromone found in boar saliva. Itā€™s used by pig farmers, to bring their sows into heat, or detect an optimal breeding window. The farmers administer this pheromone through a spray. Itā€™s meant to make you feel intimidated, awestruck, generally and inexplicably aroused. Oxytocin is known as the love hormone. Itā€™s produced in the hypothalamus, stored and released into the bloodstream via the pituitary gland. It influences social recognition, relationship formation, long-term emotional attachment. This smoke is a love potion.

The recipe comes from a discord server made up of men who want to fuck women, but donā€™t really know how to negotiate the intuitive and unspoken social processes that would manouevre them closer towards the fuck. The artist, Ella Fleck, infiltrated this Discord server. She posed as a fictional man called Jonathan Michaels. Jonathan is obsessed with a fictional OnlyFans cat girl called Gisele. Jonathan wants to fuck Gisele. Jonathan wants advice from the chat. The chat wants to oblige. Love potion.

I step out of the jet stream. I exhale, heavy. Smoke pours out of my nose. It is surprising, I put my face back in. I can hear video game gun fire, first person shooter backing track. Someone is speaking. Computer music. I close my eyes.

The internet is awash with magical thinking. The Tiktok for you page is literally for you, and my algorithm knows I am a woman 25-30 living in a city. Every so often it will offer up a video with a magic sound: use this audio, interact three times and he will text u back/declare his love/ur dreams will come true/ur life will be different in 24 hours x. Or a video with someone shuffling through tarot cards saying ā€˜DONā€™T SCROLL, there are no tags no trending audio, if this video finds you it was meant for you. Iā€™m pulling this card for you. This is your card. The Lovers. THE LOVERS!!! Wow. WOW!! This is so rare. Something so special is coming your way! To claim it, comment I CLAIM THIS ENERGY FOR MYSELF in the comments and make sure you likeā€”-ā€˜ Last weekend my Mum sent me a video on WhatsApp with an AI robot voiceover explaining how all the planets were going to align, super-celestial-cosmic power, all your manifestations will be put on turbo-boost so make sure you manifest good things. Money-money-money-and-true-love etc. I like reading my horoscope. It is like dense, cordial, ardent poetry. When we get Chinese chips on deliveroo, I always smash open the fortune cookie first: YOUR HEARTā€™S DESIRE IS WITHIN REACH! or YOU ARE HEADING FOR A LAND OF SUNSHINE! The internet is awash with magical thinking, and everyoneā€™s using it to get laid.

I kind of donā€™t mind the (moral, ethical, political) murkiness of this love potionā€™s origin. I donā€™t really think about it. Apparently one of the incels on this discord server got done for pumping it through a buildingā€™s air conditioning unit. It doesnā€™t cross my mind or enter the room. I am thinking about magical love potential and world peace. This is the only format, the only room where this love potion could be chaotic neutral. Itā€™s almost sweet. All the wishful thinking, all the best. I emerge from the fog, for real this time, because itā€™s burning my nostrils and Iā€™m starting to gag. The gallery is full of smoke, the door is open and itā€™s pouring out onto the street.

I remember reading this book called Oval by Elvia Wilk. A young couple in Berlin move into an experimental gated community on an artificial mountain. The lad works for a tech startup/speculative Pharma company and he invents a pill called Oval that makes people generous. When people take it they give away all their posessions and laugh and then society falls apart, the artificial mountain community crumbles. I remember a group show at Sophie Tappeiner in Vienna sometime around 2019. Candace Lin and P. Staff had a work called Hormonal Fog (study #6), a smoke machine with a trailing silver foil pipe that pumped out fog spiked with hops, liquorice and dong quai ā€” all herbs and roots that have natural anti-androgen properties. I remember someone telling me about an artist/critic called Bharti Lalwani, who runs Litrabh Perfumery, a scent lab that uses fragrance as a new language/extended medium for critique. They make perfumes from rare cacti that only bloom for a single night. Itā€™s all so sweet and terrifying! So elusive and abstract and mysterious. Peripheral, subtle, not cool but close ā€” something similar, weirder.

People pass by the window and double take at the smoking doorway. It makes me want to laugh out loud. I wonder if itā€™ll make everyone want to kiss each other. Turn to the person next to them on the bus, wistfully gaze into their eyes. I want the love potion to be real! I want everyone to stop by and huff a lungful of this real life magic. Even if it only makes us feel generically blissful, intimidated and aroused by the presence of a Real alpha. I want to take this feeling on the fly. Put the pheromones in an elfbar, in a perfume, in a nos cartridge. This exhibition is a proposition. It is flirting. It made me blush.

Spray//Ella Fleck is on until 8th Feb at Season 4 Episode 6, more info here.

closeup of a nozzle on a silver pipee, ejecting a thick cloud of mist